Luna signal lab

luna signal lab

from data to insight, from insight to growth

we transform |

let’s schedule a meeting and see how we can help

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Luna signal lab

a full-service research and strategy agency
philosophy

honest dialogue with users, clear insights, practical solutions
approach

we work as partners, not contractors.
It matters to us to leave the expertise within the client’s team

our services

product & user research

we identify growth opportunities based on how people actually use the product: their motivations, use cases, and barriers
market & competitive analysis

we provide a holistic view of the market and competitive landscape: who is doing what, which approaches they use, and where opportunities for growth lie
growth & go to market research

we validate hypotheses, concepts, and prototypes through research and experimentation, so decisions are grounded in data rather than assumptions
AI lab

we create AI twins of real users so you can ask questions, validate hypotheses, and test ideas without running a new research study every time

learn more

meet the founders

we built the agency
we always wanted
to hire.

Igor Achikov

Roma Ivoilov

We’ve been burned before while searching for ✨ The Agency ✨. It taught us what clients really need from a research and strategy partner.

For us, finding an insight is just the beginning. We help turn research into decisions that stick and move businesses forward.

our team

UX/CX researcher

Mari Gurfov Teplova

5+ years of experience in SaaS, FinTech and FoodTech
Qualitative and quantitative research: interviews, focus groups, UX tests, surveys and behavior analysis
Helps teams better understand users and make product decisions based on data
Lives in Spain and works in Russian, English and Spanish

Respondent Recruitment

Ziada Uzer

5+ years of experience in product and marketing research
B2B lead generation and recruitment for qualitative and quantitative research via LinkedIn, email, scraping and manual outreach
50+ research projects for Yandex, Yango, FBS, Kaspersky, Appmetrica, Fortis and other companies
Works across LATAM, Turkey, Africa, MENA, Southeast Asia, Europe and the US

Product / Research Lead

Nikolay Ekimov

Worked across EdTech, FinTech and agency projects: launched products, researched markets and sharpened value propositions
Conducted 350+ interviews, JTBD, CJM, competitor, demand and customer journey analysis
Connects research with product, marketing, sales and customer experience
Key results: 2x revenue growth, 1,000+ crypto projects analyzed and 380+ sales manager certifications

CX/VoC researcher

Nastya Sviryukova

Led the development of educational content
Built the Voice of Customer function and customer survey system from scratch: CSAT, NPS and CSI
Helps teams embed the voice of the customer into product development and communications, turning complexity into clear solutions

Research Lead / UX Researcher

Sasha Nechaeva

Manages the research function
Conducts full-cycle research: interviews, JTBD, UX tests, quantitative research, audience, market and competitor analysis
Connects research with product, marketing and business metrics so insights influence decisions, not just reports
Focuses on project management, research process standardization, AI implementation and UX

industries we work with

FinTech & Digital Finance

+7%

CSAT in 2 months

increased customer satisfaction by adapting support to audiences across 10+ countries

iGaming

15+

competitors analyzed

identified competitive differentiation opportunities and development priorities for a new communications platform

SaaS & Technology

$6–10K

annual audience spending

repositioned a weather app to target a higher-spending audience in the US

EdTech

4×

monthly revenue growth

expanded the product portfolio from 4 to 12 products and increased monthly revenue by more than 4 times

B2B & Industrial Markets

2 / 54

priority markets selected

helped avoid costly international expansion mistakes by selecting 2 promising countries out of 54 African markets

not just research.
decisions that change businesses.

see how we explore markets, uncover growth opportunities, and turn data into actionable decisions for product, marketing, and strategy

market research trend research

how we work

scroll to follow our process from the first question to the final solution

01

define the goals

we get to know your business, discuss its challenges, and define which decisions the research should help you make.

what you get

a clear research framework: business questions, target audiences, and decisions to be made

choose a step or use the arrows to explore the process

01

define the goals

we get to know your business, discuss its challenges, and define which decisions the research should help you make.

what you get

a clear research framework: business questions, target audiences, and decisions to be made

our approach

honest dialogue with users

real motivations, barriers, and decision logic
systematic analysis

market, competitors, behavior, and trends — brought together in one model
clear prioritization

only what truly impacts growth
practical frameworks

we build the right combination of tools for your task
solutions your team can actually use

we take ideas through to concrete solutions and measurable results