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luna signal lab
from data to insight, from insight to growth
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  • Luna signal lab
    a full-service research and strategy agency
  • philosophy
    honest dialogue with users, clear insights, practical solutions
  • approach
    we work as partners, not contractors.
    It matters to us to leave the expertise within the client’s team
our services
  • product & user research
    we identify growth opportunities based on how people actually use the product: their motivations, use cases, and barriers
  • market & competitive analysis
    we provide a holistic view of the market and competitive landscape: who is doing what, which approaches they use, and where opportunities for growth lie
  • growth & go to market research
    we validate hypotheses, concepts, and prototypes through research and experimentation, so decisions are grounded in data rather than assumptions
  • сontinuous research partner
    we implement AI agents, continuous customer listening, and tailored tools and training to help you find solutions that actually work
Roman Ivoilov
Founder

I’m Roma, and I’m building Luna Signal Lab as the kind of agency I would want to work with as a client.


I’ve been burned more than once searching for ✨The Agency✨, and through that experience I came to understand what clients really need from a partner in research and strategy.


When I work with clients, I take the role of a partner who genuinely cares about the business. I know that the hardest part of research is not finding an insight, but turning it into action. That’s why every project is carried through to solutions that stay within the business and help my clients grow.

our approach

  • honest dialogue with users
    real motivations, barriers, and decision logic
  • systematic analysis
    market, competitors, behavior, and trends — brought together in one model
  • clear prioritization
    only what truly impacts growth
  • practical frameworks
    we build the right combination of tools for your task
  • solutions your team can actually use
    we take ideas through to concrete solutions and measurable results

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how we work
define goals
we dive into your business needs and challenges, and from the start we openly share initial ideas and recommendations
fill in the brief
we align on goals, formats, timelines, and level of detail — so everything is clear and transparent
conduct research
qualitative and quantitative research, segmentation, CJM, JTBD, and decision-making models — we combine the right methods for your task
turn findings into insights and recommendations
we synthesize the key findings, build hypotheses, and provide clear next steps you can implement right away
train the team
we run a workshop with your team to walk through every detail of the research and work together on generating and prioritizing solutions
deliver the final presentation
we present the results, answer questions, and help integrate the solutions into the team’s workflow
support implementation
we provide ongoing support, help implement solutions, and, when needed, set up an AI agent as your research partner
trusted by companies across key tech industries worldwide
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