Hello! I’m a senior content marketer and have 5 years of experience in marketing. I can help business to improve metrics with effective and sales-focused webinars and varied instruments of content marketing.
📍 Currently in Vilnius, Lithuania.
Ready to move (the EU countries) and up to business trips.
📍 Currently in Vilnius, Lithuania.
Ready to move (the EU countries) and up to business trips.
key skills
content marketing- social media marketing
- basics of CRM
- development of sales-focused creations and offers
- competitor analysis
- formation of marketing strategy of content marketing
marketing projects management- building of webinar and auto webinar funnels from scratch
- content planning
- experts search and business communications
- management of a production group
- product-based approach to content funnels
people management- experience as a team leader of 6+ people
- application of Scrum and Agile methods
- building of the hiring and onboarding process in my department
analytics- making decisions according to key metrics: ROMI, CR, ER, CPL, CPR, CPC
- analysis of every step of content funnels
- building of the reporting statement from scratch
my experience
head of content marketing,
Neginsky Bureau real estate
nov 2023 — current time
Neginsky Bureau real estate
nov 2023 — current time
- Launched international social media channels from scratch: LinkedIn, Facebook, Instagram, Telegram
- Growth of subscribers in the Telegram channel (+20K, 40% increase);
- Lead growth by 50%, qualified leads by 70%;
- Built a transparent analytics system;
- Formed processes of hypothesis development and analyses of product changes;
- Implemented an employee motivation system.
product manager of content marketing,
Skillfactory
feb 2023 — nov 2023
Skillfactory
feb 2023 — nov 2023
- built the system of special marketing projects and autofunnels
- growth of key metrics: CR, ROMI — in 1,5 and 2 times during 3 months
- growth of leadgens amount
team leader of webinars department,
.html academy
may 2022 — feb 2023
.html academy
may 2022 — feb 2023
- became a team leader and hired 3 people
- built the process of hiring and onboarding in webinars department
- 200% growth of profit and leads amount
- growth of key metrics: CR, ER, ROMI
- improved content funnels and increased the amount of webinars and projects: from 4 to 7-8 per month
- analyzed competitors and implemented best practices
producer of webinars and marketing projects
.html academy
aug 2020 — may 2022
.html academy
aug 2020 — may 2022
- built webinar funnels from scratch and improved process of event organization
- 200% growth of profit
- 200% growth of leads amount
- built system of the statement, content planning and working with experts
- growth of webinars amount: from 1 to 4 per month
- experimented with different formats of webinars and marketing projects
community manager,
Aviasales
aug 2019 — aug 2020
Aviasales
aug 2019 — aug 2020
- growth of users involvement
- improved understanding what customers want and how the product can help them through my own experience
- learnt how to work with different departments — web developers, analysts and etc.
- learnt how social media works, how target audiences are different in different social media — Facebook, Instagram, X (ex-Twitter)
instruments
- Miro, Notion
- Zoom, Skype, Discord
- Google: analytics, docs, sheets, meet etc.
- PowerBI, Metabase
- Figma, Photoshop
portfolio
online intensives for html academy
3, 5 or 7 days intensives for testing yourself as a web developer
- created a big Christmas project and reached 1000% ROMI
- launched 2-3 projects per one month instead of 1 every three months
webinars for everyone who wants to start career in web development
- built webinar funnels from scratch and improved process of event organization
- twice growth of profit
- twice growth of leads amount
big project for everyone who wants to start a career in design
- launched 2 projects and 1 auto leadgen per month
- improved marketing funnels
- changed content of webinars
- created new offers
career funnel with career test and telegram-bot
- counted metrics and created autofunnel
- checked funned and improved it according to CR, ER
about me
I could have written in this part something like «I am cool, responsible and communicative», but instead of it there are some facts about me:
- was promoted to team leader or was assigned all the important things almost at every places I've worked — it says about me a lot;
- English language level B2, Spanish — A2, Russian — native;
- good user of graphic editors, CRM instruments — I'm kinda Jack of all trades;
- I've never thought that I would work in the IT industry and considered myself as humanist, but learnt basis of HTML and CSS because it was necessary for my previous job. Now I think that there is nothing I couldn't learn;
- easy find common ground with everyone and handle onboarding fast;
- I've never been fired, there were just two reasons why I changed jobs: moving and my desire of development. So I'm really interested in long-term cooperation. Of course, on the assumption I will be effective for business and in return I will get respect, money and new skills.
contact me
+995 599 123 569
rmrmshka@gmail.com
rmrmshka@gmail.com
